{"componentChunkName":"component---src-templates-playbook-js","path":"/playbooks/Common Room 101 Your First Segments/","result":{"data":{"doc":{"_type":"playbook","_id":"0b32cb26-fa3c-4363-aad5-e595dc2d0cb1","_updatedAt":"2026-02-26T02:37:29Z","_createdAt":"2026-02-25T22:13:45Z","status":"hidden","title":"Common Room 101: Building Your First Segments","_rawExcerpt":null,"mainImage":null,"slug":{"current":"Common Room 101 Your First Segments"},"teams":["Sales"],"skill":null,"integrations":[],"suggestions":[],"relatedPlaybooks":[],"_rawBody":[{"_key":"9ff8acff708f","_type":"block","children":[{"_key":"d727ea2a5ebd","_type":"span","marks":[],"text":"Make it easy for your team to navigate Common Room with building the core segments for your day to day prospecting."}],"markDefs":[],"style":"normal"},{"_key":"5fbd04c2f2ef","_type":"block","children":[{"_key":"e7133260895d","_type":"span","marks":[],"text":"These core segments are your foundational components of using Common Room. "}],"markDefs":[],"style":"normal"},{"_key":"1f9ff11f2319","_type":"block","children":[{"_key":"5c951c026fe5","_type":"span","marks":[],"text":"Common Room 101: Introduction to Segments "}],"markDefs":[],"style":"h4"},{"_key":"461a5cdae918","_type":"externalVideo","file":{"_type":"file","asset":{"_id":"file-4a6143289d6ce7c7bf1f9211bc829280238e0db7-mp4","_type":"sanity.fileAsset","_rev":"gy3ggGdyY3sqxwcEDHMd6P","_createdAt":"2025-10-13T19:37:17Z","_updatedAt":"2025-10-13T19:37:17Z","assetId":"4a6143289d6ce7c7bf1f9211bc829280238e0db7","extension":"mp4","mimeType":"video/mp4","originalFilename":"Common Room 101_ Intro to Segments.mp4","path":"files/vt347z5x/production/4a6143289d6ce7c7bf1f9211bc829280238e0db7.mp4","sha1hash":"4a6143289d6ce7c7bf1f9211bc829280238e0db7","size":19425158,"uploadId":"r2YrOQEeWCjtk6nsPleHFANKDgPQdywm","url":"https://cdn.sanity.io/files/vt347z5x/production/4a6143289d6ce7c7bf1f9211bc829280238e0db7.mp4","filename":"Common Room 101_ Intro to Segments.mp4","placeholderUrl":null,"id":"file-4a6143289d6ce7c7bf1f9211bc829280238e0db7-mp4","children":[],"parent":null}}},{"_key":"636753c5fa7d","_type":"block","children":[{"_key":"e7133260895d","_type":"span","marks":["strong"],"text":"Socially Engaged Prospects"}],"markDefs":[],"style":"h4"},{"_key":"250f960e6fd8","_type":"externalVideo","file":{"_type":"file","asset":{"_id":"file-7309367a0968b84710da4ceb7ac98165ffcd2f39-mp4","_type":"sanity.fileAsset","_rev":"72nJi7hBTyMHv8NqTq8dON","_createdAt":"2025-10-30T21:46:09Z","_updatedAt":"2025-10-30T21:46:09Z","assetId":"7309367a0968b84710da4ceb7ac98165ffcd2f39","extension":"mp4","mimeType":"video/mp4","originalFilename":"Common Room 101_ Building your first segments - Socially Engaged Prospects.mp4","path":"files/vt347z5x/production/7309367a0968b84710da4ceb7ac98165ffcd2f39.mp4","sha1hash":"7309367a0968b84710da4ceb7ac98165ffcd2f39","size":9233492,"uploadId":"GX7bBm4PguNWxYlrUOG6Lo7wLDgo14Vq","url":"https://cdn.sanity.io/files/vt347z5x/production/7309367a0968b84710da4ceb7ac98165ffcd2f39.mp4","filename":"Common Room 101_ Building your first segments - Socially Engaged Prospects.mp4","placeholderUrl":null,"id":"file-7309367a0968b84710da4ceb7ac98165ffcd2f39-mp4","children":[],"parent":null}}},{"_key":"d446540980cd","_type":"block","children":[{"_key":"e7133260895d","_type":"span","marks":[],"text":"Website Visitors"}],"markDefs":[],"style":"h4"},{"_key":"4753e85e36dd","_type":"externalVideo","file":{"_type":"file","asset":{"_id":"file-02d7c4d5072ff24ee2966d5905863c0bd5ed36a8-mp4","_type":"sanity.fileAsset","_rev":"ZehUxuDOtAx2Z2lmyLKZ8Y","_createdAt":"2025-10-30T21:46:39Z","_updatedAt":"2025-10-30T21:46:39Z","assetId":"02d7c4d5072ff24ee2966d5905863c0bd5ed36a8","extension":"mp4","mimeType":"video/mp4","originalFilename":"Common Room 101_ Building your first segments - Website Visitors.mp4","path":"files/vt347z5x/production/02d7c4d5072ff24ee2966d5905863c0bd5ed36a8.mp4","sha1hash":"02d7c4d5072ff24ee2966d5905863c0bd5ed36a8","size":9878411,"uploadId":"LIo3KqG8KO0BcUJcvpiYzcLHOx05QHrt","url":"https://cdn.sanity.io/files/vt347z5x/production/02d7c4d5072ff24ee2966d5905863c0bd5ed36a8.mp4","filename":"Common Room 101_ Building your first segments - Website Visitors.mp4","placeholderUrl":null,"id":"file-02d7c4d5072ff24ee2966d5905863c0bd5ed36a8-mp4","children":[],"parent":null}}},{"_key":"d2d909c847be","_type":"block","children":[{"_key":"e7133260895d","_type":"span","marks":["strong"],"text":"Job Changers"}],"markDefs":[],"style":"h4"},{"_key":"2b86a385d04d","_type":"externalVideo","file":{"_type":"file","asset":{"_id":"file-33677bfba3f41147ffe81033933daf548c6f0092-mp4","_type":"sanity.fileAsset","_rev":"ZehUxuDOtAx2Z2lmyLKloq","_createdAt":"2025-10-30T21:47:00Z","_updatedAt":"2025-10-30T21:47:00Z","assetId":"33677bfba3f41147ffe81033933daf548c6f0092","extension":"mp4","mimeType":"video/mp4","originalFilename":"Common Room 101_ Building your first segments - Recent Job Changes.mp4","path":"files/vt347z5x/production/33677bfba3f41147ffe81033933daf548c6f0092.mp4","sha1hash":"33677bfba3f41147ffe81033933daf548c6f0092","size":7496486,"uploadId":"pp9GpubavXP0eC04aKIB5EhFVGs9KaFH","url":"https://cdn.sanity.io/files/vt347z5x/production/33677bfba3f41147ffe81033933daf548c6f0092.mp4","filename":"Common Room 101_ Building your first segments - Recent Job Changes.mp4","placeholderUrl":null,"id":"file-33677bfba3f41147ffe81033933daf548c6f0092-mp4","children":[],"parent":null}}},{"_key":"1b96d7890489","_type":"block","children":[{"_key":"697baf550011","_type":"span","marks":["strong"],"text":"Your Book of Business (Team Segments)"}],"markDefs":[],"style":"h4"},{"_key":"9a7755efb500","_type":"externalVideo","file":{"_type":"file","asset":{"_id":"file-dc297a9690c0187d6803fd158800920b23473549-mp4","_type":"sanity.fileAsset","_rev":"MvNmR47t15uESvmPkYRJjR","_createdAt":"2025-10-30T21:47:31Z","_updatedAt":"2025-10-30T21:47:31Z","assetId":"dc297a9690c0187d6803fd158800920b23473549","extension":"mp4","mimeType":"video/mp4","originalFilename":"Common Room 101_ Building your first segments - Economic Buyers.mp4","path":"files/vt347z5x/production/dc297a9690c0187d6803fd158800920b23473549.mp4","sha1hash":"dc297a9690c0187d6803fd158800920b23473549","size":6887848,"uploadId":"ZAqJK8BV1y9tIBCKebT7AyBv016JDICh","url":"https://cdn.sanity.io/files/vt347z5x/production/dc297a9690c0187d6803fd158800920b23473549.mp4","filename":"Common Room 101_ Building your first segments - Economic Buyers.mp4","placeholderUrl":null,"id":"file-dc297a9690c0187d6803fd158800920b23473549-mp4","children":[],"parent":null}}}],"authors":[],"categories":[]},"recentPosts":{"edges":[{"node":{"_type":"post","id":"-2a781d3d-59bd-5d59-9628-7b6fb046b006","_id":"6f3c24b4-9258-4973-8d89-48d05d58eb83","publishedAt":"2026-05-13T15:59:00.000Z","_createdAt":"2026-05-13T15:57:32Z","_updatedAt":"2026-05-13T17:06:29Z","categories":[],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-919feeef274091a84e91008f076e253098ef393d-1280x672-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":672,"width":1280,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"an iceberg with \"the build\" listed at the top, and required layers beneath it"},"title":"Most GTM AI never makes it to production. The reason isn't the model.","_rawExcerpt":null,"readingTimeInMinutes":7,"slug":{"current":"build-vs-buy"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-919feeef274091a84e91008f076e253098ef393d-1280x672-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":672,"width":1280,"aspectRatio":1.9047619047619047}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[],"companies":[]}},{"node":{"_type":"post","id":"-d1f37747-16ae-5a5b-8c43-b9d2c36e6b71","_id":"4d47240a-0d16-4a75-866b-a63d6f04788b","publishedAt":"2026-05-07T17:40:00.000Z","_createdAt":"2026-04-30T16:24:56Z","_updatedAt":"2026-05-08T21:06:26Z","categories":[],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-a1b92661fdad94090c34fea3d38912768ca8b8c8-2560x1344-png","altText":null,"extension":"png","metadata":{"hasAlpha":true,"dimensions":{"height":1344,"width":2560,"aspectRatio":1.9047619047619047}}},"layout":null,"alt":"Image showing scattered intent data vs buyer intelligence"},"title":"What is buyer intelligence? The complete guide for GTM teams","_rawExcerpt":[{"_key":"980af36c6d6d","_type":"block","children":[{"_key":"332d6d3aec38","_type":"span","marks":[],"text":"Intent data tells you an account is interested. Buyer intelligence tells you who, why, and what to do next. Here's how GTM teams are making the shift."}],"markDefs":[],"style":"normal"}],"readingTimeInMinutes":13,"slug":{"current":"what-is-buyer-intelligence"},"isFeatured":null,"hideMainMedia":null,"cardImage":null,"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"1b2942fe81df","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0,"bottom":0,"left":0,"right":0},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5,"y":0.5,"height":1,"width":1},"asset":{"_id":"image-cb94b709e7a3b8f6b7cd080458b41ca80e3c306d-400x326-png"}},"name":"Annisha Lashand","title":"Content Marketing Lead"}}],"companies":[]}},{"node":{"_type":"post","id":"-5186fb8e-1a99-57a5-8511-89108db3ceb3","_id":"4566fb0b-71ff-4298-a085-0447fab4724c","publishedAt":"2026-04-23T14:12:00.000Z","_createdAt":"2026-04-22T14:15:39Z","_updatedAt":"2026-04-23T17:48:16Z","categories":[],"mainImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b0be4dcbd03134372f8f602a4a23b47f3d15ca93-5334x2800-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2800,"width":5334,"aspectRatio":1.905}}},"layout":null,"alt":"Photo of Heath Barnett, VP of Revenue at Mixmax with the title \"How Mixmax Built a Precision GTM Maching Inside Common Room\""},"title":"80% win rate, three daily tools, one platform: inside Mixmax's GTM architecture","_rawExcerpt":null,"readingTimeInMinutes":8,"slug":{"current":"gtm-heroes-spotlight-3"},"isFeatured":null,"hideMainMedia":null,"cardImage":{"crop":null,"hotspot":null,"asset":{"_id":"image-b0be4dcbd03134372f8f602a4a23b47f3d15ca93-5334x2800-jpg","altText":null,"extension":"jpg","metadata":{"hasAlpha":false,"dimensions":{"height":2800,"width":5334,"aspectRatio":1.905}}}},"mainVideo":null,"graphic":null,"status":"published","authors":[{"_key":"acb877edcd56","author":{"image":{"crop":{"_key":null,"_type":"sanity.imageCrop","top":0,"bottom":0,"left":0,"right":0},"hotspot":{"_key":null,"_type":"sanity.imageHotspot","x":0.5,"y":0.5,"height":1,"width":1},"asset":{"_id":"image-cb94b709e7a3b8f6b7cd080458b41ca80e3c306d-400x326-png"}},"name":"Annisha Lashand","title":"Content Marketing Lead"}}],"companies":[]}}]}},"pageContext":{"id":"-a6b522cd-044f-53ef-acae-f85dfe7872e5","now":"2026-05-16","series":null,"integrations":null,"categories":[],"signalSources":[]}},"staticQueryHashes":["1103062666","1114827244","1205817653","1232385435","1291262602","1342715763","1376961975","1427225953","1520198276","1590856782","1594459315","1645518079","1702343420","189493211","2141329968","2267330285","2344000787","2348058626","2349192796","2392551400","2520474177","2608229151","2694698993","2763739722","277772772","2926084749","2929656701","3030471832","3287603011","3302639276","3304847038","3668403506","3696059859","3822191430","3909597242","3917076254","4160255059","4201871693","455672959","648930592","709110368","769109155","779970088","975170159"]}